When the catalog isn't specific enough. Built around your goals, your equipment, your schedule, your injuries, the lifts you want to move.
Custom coaching is the version where I write your programming myself, week by week. Not a template, not a feature checklist, not a generic split. A new week of training, written for you, every week of the tier.
The three durations buy more program from me, not more access. The longer you commit, the lower the effective monthly rate.
Same coaching across all three. Longer commitment, more program written, lower effective monthly rate.
Every exercise, set, and rep prescribed and explained. Written for your goals, your equipment, and your week.
Upload video of your major lifts. Cues and corrections come back with the next week's programming.
Goals, training history, age, work and family schedule, equipment, injury history, lifts that hurt, lifts that don't. The questionnaire takes the guesswork out.
When conditioning supports the goal, you get a template for it. When it doesn't, you don't. No filler.
A basic nutrition template included with each program, aligned with the training.
For the duration of your program. Travel week throws off the split? Tweaked your back on Monday? You write, I write back. No ticket queues.
Pick the duration that fits and pay. No application call, no waitlist. The questionnaire arrives in your inbox automatically.
Fill out the intake questionnaire. The more specific you are, the better the program.
First week of programming back within a week, usually two to three days. A new week each week after that.
You train through the week. Upload video as you go. Each week I review the video, check in, and write the next week. Email is open the whole time.
Twenty years of coaching intermediate-to-advanced lifters, an IPF Masters World Champion, and garage lifters who don't miss training days. Custom programs are written by me, end to end.
I co-authored Practical Programming for Strength Training, 3rd edition with Mark Rippetoe and The Barbell Prescription with Dr. Jonathon Sullivan. The frameworks the programs use are the same ones in those books, applied to your situation.